Builder Services

SALES & MARKETING

Do you know that The Advantage Group (TAG) sells more homes than some of the major Builders in the Sacramento region? We are a builder's secret weapon. We promote from an in-house concept. The appearance to the buying public is one of seamless teamwork between sales and builder. You get the best of both worlds. So make the right choice and let The TAG Team work for you.

Sales and Marketing Cost Comparison

MARKET RESEARCH

How can you make your subdivision and product more attractive to potential buyers? Knowledge is power. Who is actually purchasing your homes? Where do they live? How did they hear about you? What life phase are they in? What housing needs do they have? The Advantage Group has a full time staff that continually gathers "real time" data from all communities of interest, so you always know who your buyer is and their current housing needs.
Does your buyer match your community, your merchandising and your advertising? Our Sales staff is well matched to his/her community and the home buying public within that community. We keep a constant watch on the demographics and any changes that may take place over the various phases of community development.

COMPETITIVE REPORTS

Our Market Research team is hard at work gathering the most current and up to date data. They are in constant contact with other local builders, comparing product, price point and sales absorption rate. It is this crucial data that assists us in helping our builders stay ahead of the competition and on top of the sales charts.

FEASIBILITY STUDIES

Tracking sales trends not only helps you to know where you've been but helps direct you to where you are going. We track and study sales trends and analyze markets to give you a better vision of the future. This vision will enable you to develop a product that will be compatible with future markets.

PRODUCT SELECTION

Whether your target market is first time buyers, move-up buyers or empty nesters looking for a smaller home with more amenities, we will help you develop and create the right product to suit your target market. Your product is only as good as your target market perceives it to be. Does your product meet the needs of this market? Through the market research and feasibility studies done by our experienced staff, we can assist our builder clients in providing the appropriate product mix for the target market in each community. Our research will also help you determine what price point you need to offer for your product in order to achieve consistent and competitive sales.

MERCHANDISING

Effectively displaying your models to get the attention from your target market is key in selling homes. We use our market studies and competitive report data to assist our builder clients in selecting and displaying amenities that will reach their target market. We assist in choosing the most effective look for your community, models and sales office.

ESCROW COORDINATION

Our escrow department works with the builder, the sales staff, and the title company, closely following the sales process from reservation to close of escrow. We provide our builder clients with weekly sales tracking reports so they have up to date information on the sales progress of each community. Our escrow coordinator works with the sales staff to insure that all contract documents are received completed and absent of any deficiencies.

NEW HOME STAFFING

 The Advantage Group has been providing award-winning marketing, demographics and sales services to builders in the Sacramento and Central Valley areas for more than two decades. In order to provide those services, we have prided ourselves in furnishing our builder clients with some of the highest quality on-site agents in the industry.

NEW HOME SALES TRAINING

For over 20 years, The Advantage Group has served the needs of area builders by providing cutting-edge marketing and sales support. We realized a long time ago, however, that to successfully sell homes the industry needs professional, presentable, enthusiastic and talented individuals who take their jobs seriously.